8 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
beliefs
Advertising; Marketing communications
A conviction regarding the existence or characteristics of something.
below the line
Advertising; Marketing communications
Marketing communications activities which are not subject to commission being paid to the advertising agency.
attitude
Advertising; Marketing communications
Knowledge and feelings – both positive and negative – towards a subject.
attributes
Advertising; Marketing communications
The physical or emotional qualities which a product or service possesses .
audience
Advertising; Marketing communications
The number of individuals reached by an advertising medium.
attention, interest, desire & action (AIDA) model
Advertising; Marketing communications
A model of personal selling subsequently used to explain the process of advertising.
attention
Advertising; Marketing communications
The process of arousing the interest of an individual in some activity.
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