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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

beliefs

Advertising; Marketing communications

A conviction regarding the existence or characteristics of something.

below the line

Advertising; Marketing communications

Marketing communications activities which are not subject to commission being paid to the advertising agency.

attitude

Advertising; Marketing communications

Knowledge and feelings – both positive and negative – towards a subject.

attributes

Advertising; Marketing communications

The physical or emotional qualities which a product or service possesses .

audience

Advertising; Marketing communications

The number of individuals reached by an advertising medium.

attention, interest, desire & action (AIDA) model

Advertising; Marketing communications

A model of personal selling subsequently used to explain the process of advertising.

attention

Advertising; Marketing communications

The process of arousing the interest of an individual in some activity.

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