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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
social class
Advertising; Marketing communications
An open grouping of people with similar social ranking.
semiotics
Advertising; Marketing communications
semiotics, the study of nature of meaning, in contradiction to semantics that is study of significance, actually what corresponds to semiotics.
self-regulation
Advertising; Marketing communications
The process by which manufacturers agree to abide by codes of practice without the force of law.
self-liquidating premium
Advertising; Marketing communications
A gift or incentive in which the consumer pays for the cost of the gift, usually at the time of purchasing the primary product.
segmentation
Advertising; Marketing communications
The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.
selective attention
Advertising; Marketing communications
The process by which receivers only notice some of the messages to which they are exposed.