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Marketing communications

Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.

Contributors in Marketing communications

Marketing communications

share of voice

Advertising; Marketing communications

miara intensywności kampanii marketingowej

social class

Advertising; Marketing communications

An open grouping of people with similar social ranking.

semiotics

Advertising; Marketing communications

semiotics, the study of nature of meaning, in contradiction to semantics that is study of significance, actually what corresponds to semiotics.

self-regulation

Advertising; Marketing communications

The process by which manufacturers agree to abide by codes of practice without the force of law.

self-liquidating premium

Advertising; Marketing communications

A gift or incentive in which the consumer pays for the cost of the gift, usually at the time of purchasing the primary product.

segmentation

Advertising; Marketing communications

The process of dividing a market into smaller groupings based on an understanding of consumer needs and wants.

selective attention

Advertising; Marketing communications

The process by which receivers only notice some of the messages to which they are exposed.

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