50 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
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Marketing communications
promotion
Advertising; Marketing communications
That element of the marketing mix which includes all forms of marketing communications .
promotion management
Advertising; Marketing communications
The process of determining and co-ordinating the elements of the promotional mix.
promotional mix
Advertising; Marketing communications
The use in any combination of advertising, sales promotion, public relations, direct marketing and personal selling to achieve specific objectives.
psychographics
Advertising; Marketing communications
The understanding of the psychological profiling of prospective consumers.
public relations
Advertising; Marketing communications
All forms of planned communications between any organization and its publics with the purpose of establishing mutual understanding.
publicity
Advertising; Marketing communications
Any communication concerning a company, product or service which is not paid for or sponsored.
pull strategy
Advertising; Marketing communications
A promotional strategy in which the manufacturer or supplier promotes a product or service to the endconsumer with the aim of stimulating demand.
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