20 Terms
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Marketing communications
Of or related to the coordination of a single advertisement delivered through one or more channels such as print, radio, television, direct mail, and personal selling etc.
Industry: Advertising
Add a new termContributors in Marketing communications
Marketing communications
just noticeable difference (JND)
Advertising; Marketing communications
The amount by which a product or service needs to be changed to ensure that the change is observed by the consumer.
learning
Advertising; Marketing communications
The process of change to an individual’s behaviour resulting from experience.
lifestyle
Advertising; Marketing communications
The way in which a person lives, identified by his activities, interests and opinions.
list broker
Advertising; Marketing communications
An organization which provides mailing lists to companies
logical appeals
Advertising; Marketing communications
Advertising approaches based on the performance, features or attributes of a product or service.
look-alikes
Advertising; Marketing communications
Products which adopt the visual cues of another brand in order to facilitate the inclusion of the product within the category of choice.
loyalists
Advertising; Marketing communications
Consumers who exhibit a consistent purchasing preference for a particular brand.
