New media advertising

New media advertising

Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.

Industry: Advertising

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New media advertising

page view

Advertising; New media advertising

page view, is request to laod a single HTML page

unique visitors

Advertising; New media advertising

those individuals who visited a Web site at least once in a fixed time frame. The time frame calculated is typically the period of a month.

surround session

Advertising; New media advertising

Advertising sequence in which a visitor receives ads from one advertiser throughout an entire site visit. Crucial Marketing

cloaking

Advertising; New media advertising

The process by which your site can display different pages under different circumstances. It is primarily used to show an optimized page to the search engines and a different page to humans. Most ...

co-branding

Advertising; Television advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a ...

mouse trapping

Advertising; New media advertising

The use of browser tricks in an effort to keep a visitor captive at a site, often by disabling the "Back" button or generated repeated pop-up windows. Crucial Marketing