6 Terms
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New media advertising
Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.
Industry: Advertising
Add a new termContributors in New media advertising
New media advertising
brand loyalty
Advertising; Television advertising
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...
button ad
Advertising; New media advertising
Button ad is a graphical advertising unit, smaller than a banner ad.
stickiness
Advertising; New media advertising
The amount of time a user spends at a site over a given time period. Often measured by the minute per month or by the page view
guerilla marketing
Advertising; Television advertising
Unconventional marketing aiming to get maximum results investing minimal resources.
HTML banner
Advertising; New media advertising
A banner ad using HTML elements, often mixing interactive forms with standard graphical elements.
search engine spam
Advertising; New media advertising
The excessive manipulation to influence search engine rankings, often for pages which contain little or no relevant content.
