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New media advertising

Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.

Contributors in New media advertising

New media advertising

vertical banner

Advertising; New media advertising

a banner ad with the size of 120 pixels wide and 240 pixels tall.

vertical portal

Advertising; New media advertising

n the Web, a vertical portal is a Web site that provides a gateway to information related to a particular industry such as localization, health care, insurance, or automobiles. A vertical industry ...


Advertising; New media advertising

Horror movies provoke an intense feeling of fear, shock, or disgust. Synonyms: "terror,fear,fright,alarm, panic, dread,[and] trepidation" Example: "The children screamed in horror" (Google ...

gaze tracking system

Advertising; New media advertising

A device that tracks the eye movements of users of a Google Glass-like product and identifies what the users happen to look at through the glass. One notable purpose of the system is the tracking of ...

The economics of advertising

Advertising; Marketing communications

The branch of economics that analyses either how much is spent on advertising in different sectors or in what way advertising effects a community and the market. It is not often mentioned in economic ...

search engine optimization

Advertising; New media advertising

A process employed to increase a website's traffic by boosting the visibility of this site in the unpaid results of search engine (such as Google, Yahoo, Bing). If a consumer searches something and ...

cause marketing

Advertising; New media advertising

Cause marketing is a tactic employed by brands where charitable efforts are linked with profit schemes. In other words, a partnership is developed between for-profit and non-profit entities in the ...

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