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New media advertising

Any advertising done using cutting edge technology and devices such as the internet, tablet computers and smartphonese etc. New media implies features such as on-demand access to content any time and anywhere, as well as interactive user feedback, creative participation and community formation around the media content, and finally the prospect of the lack of external regulation of such content.

Contributors in New media advertising

New media advertising

click through

Advertising; New media advertising

The process of clicking through an online ad to the advertiser's destination

click-through rate (CTR)

Advertising; New media advertising

CTR is the average number of click-throughs per hundred ad impressions, calculated as a percentage. CTR measures what percentage of people clicked on the ad to arrive at the destination site but it ...

Cost Per Click (CPC)

Advertising; New media advertising

CPC indicates measurement of cost on a per-click basis for contracts not based on click-throughs CPC is equivalent to PPC (Pay Per Click)

customer acquisition cost

Advertising; New media advertising

The cost associated with acquiring a new customer. Calculated by dividing total acquisition expenses by total new customers.

conversion rate

Advertising; New media advertising

The percentage of the visitors who perform a desired action.


Advertising; New media advertising

CPM is cost per thousand impressions, ''cost per mille''.

hybrid model

Advertising; Television advertising

a combination of two or more online marketing payment models.

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