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Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Contributors in Television advertising

Television advertising

recall (aided)

Advertising; Television advertising

Consumers are given specific product/service names to prompt a response to a survey.

recall (unaided)

Advertising; Television advertising

Percent of consumers who can cite a product/service name within an advertised category after being queried by a survey.

regional networks

Advertising; Television advertising

Refers to cable TV channels distributed in a regional area that carry a mix of area professional and amateur sports teams, news plus some national programming.

rep firm

Advertising; Television advertising

An outside sales agent contracted by a cable system to manage relationships with certain advertisers, typically those outside of the local system service area.

run of schedule (ROS)

Advertising; Television advertising

Commercials bought at a lower price to be run at any available time at the network's discretion.

scatter buying

Advertising; Television advertising

Marketers purchasing commercial time when the need arises from the unsold inventory at a different cost then the upfront buys. See Upfront.

spot cable

Advertising; Television advertising

Usually refers to commercial schedules placed on local cable systems by national or regional advertisers who often advertise in multiple cable TV markets.

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