Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

make-good

Advertising; Television advertising

Refers to a tv advertisement that did not run as originally scheduled as is being run again to "make good" on (or fulfill the intent of) the original ad order/contract.

multiple system operator (MSO)

Advertising; Television advertising

A company that operates more than one cable TV system. Companies such as Comcast and Time Warner Cable are examples of MSOs.

narrowcasting

Advertising; Television advertising

Programming designed to reach a specific group defined by demographics and/or program content in tv advertising.

on demand

Advertising; Television advertising

An entertainment service that allows viewers instant access to content such as movies, cable series, original programs, educational programs, premium channels, news, sports, etc. Programming from ...

pay cable

Advertising; Television advertising

Also known as Premium Cable. Refers to channels, such as HBO™, available for an extra fee at the discretion of cable TV subscribers.

pay-per-view

Advertising; Television advertising

Usually movies or special events that a cable subscriber specially requests to receive for a single fee added to the monthly cable bill.

pvr (personal video recorder)

Advertising; Television advertising

A generic term for a device that is similar to a VCR but records television data in digital format as opposed to the VCR's analog format. PVRs have all of the same functionality of VCRs plus the ...