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Television advertising
Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.
Industry: Advertising
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Television advertising
subscriber
Advertising; Television advertising
A household or business that legally receives cable and/or pay television service for its own use.
superstation
Advertising; Television advertising
A generic term used to describe any broadcast television station that has its station distributed nationally by satellite.
tiers
Advertising; Television advertising
Programming services beyond the basic offerings at an additional price increment.
upfront
Advertising; Television advertising
The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all ...
VoD
Advertising; Television advertising
Short for Video-on-Demand, an umbrella term for a wide set of technologies and companies whose common goal is to enable individuals to select videos from a central server for viewing on a television.
wired HH's
Advertising; Television advertising
Term to describe those households that subscribe to a cable service.
average revenue per user (ARPU)
Advertising; Television advertising
Average Revenue Per User subscribing to pay-TV services
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