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Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Contributors in Television advertising

Television advertising

subscriber

Advertising; Television advertising

A household or business that legally receives cable and/or pay television service for its own use.

superstation

Advertising; Television advertising

A generic term used to describe any broadcast television station that has its station distributed nationally by satellite.

tiers

Advertising; Television advertising

Programming services beyond the basic offerings at an additional price increment.

upfront

Advertising; Television advertising

The buying of national television advertising time for a full broadcast year, (generally September through August) via one negotiation. Upfront buying usually requires representation throughout all ...

VoD

Advertising; Television advertising

Short for Video-on-Demand, an umbrella term for a wide set of technologies and companies whose common goal is to enable individuals to select videos from a central server for viewing on a television.

wired HH's

Advertising; Television advertising

Term to describe those households that subscribe to a cable service.

average revenue per user (ARPU)

Advertising; Television advertising

Average Revenue Per User subscribing to pay-TV services

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