Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

commercial minutage

Advertising; Television advertising

The number of minutes (per day, per week etc) on television, during which commercials are transmitted.

consolidated viewing

Advertising; Television advertising

The total of real time (at transmission time) and video playback viewing (occurring within an agreed period e.g. seven days of the first transmission time).

cost per thousand

Advertising; Television advertising

The cost of reaching 1000 viewers within a target audience with your advertisement. The CPT is also sometimes known as 'Average Station Price'.

day- part

Advertising; Television advertising

The broadcast day is split into several day-parts, e.g. 0600-0930 = Breakfast, 0930-1730 = Daytime, 1730-2000 = Early Peak etc.

television commercial (TVC)

Advertising; Television advertising

A short film for TV created to promote and/or sell a service or a product.

“Journey Home” was a GoDaddy 2015 Super Bowl commercial that was subsequently canceled due to popular outrage on social media. The commercial featured a cute puppy that was separated from its family ...

Nike Football: Winner Stays. ft. Ronaldo, Neymar Jr., Rooney, Ibrahimović, Iniesta & more

Advertising; Television advertising

This Nike ad is about every time that a group of teenager touch the ball where are they playing, they convert in the soccer player or character that they want to be. For Nike "In this game of ...