6 Terms
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Television advertising
Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.
Industry: Advertising
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Television advertising
cost per person (CPP)
Advertising; Television advertising
This number describes the relationship between the cost of a television commercial and the estimated number of people or households who view it for TV advertising.
cost per thousand (CPM)
Advertising; Television advertising
The cost of advertising per thousand potential customers reached by a given broadcast advertisement for tv advertising.
coverage area
Advertising; Television advertising
The geographic territory in which a cable system distributes commercials.
cumulative audience
Advertising; Television advertising
A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only once.
digital cable
Advertising; Television advertising
A collection of channels, typically distributed to subscribers as an add-on package, which are transmitted initially in the form of binary code and used to enhance cable TV service and/or two-way ...
digital television (DTV)
Advertising; Television advertising
Encompasses HDTV, or high-definition television, which is a set of standards for video and audio-signal quality.
direct broadcast satellite (DBS)
Advertising; Television advertising
A service that transmits satellite signals directly to a home through the viewer's own earth station rather than a cable system. DirecTV is an example of a DBS service.
