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Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Contributors in Television advertising

Television advertising

cost per person (CPP)

Advertising; Television advertising

This number describes the relationship between the cost of a television commercial and the estimated number of people or households who view it for TV advertising.

cost per thousand (CPM)

Advertising; Television advertising

The cost of advertising per thousand potential customers reached by a given broadcast advertisement for tv advertising.

coverage area

Advertising; Television advertising

The geographic territory in which a cable system distributes commercials.

cumulative audience

Advertising; Television advertising

A research term describing the unduplicated audience for a television program or commercial over multiple airings. In cumulative audience figures, an individual is counted only once.

digital cable

Advertising; Television advertising

A collection of channels, typically distributed to subscribers as an add-on package, which are transmitted initially in the form of binary code and used to enhance cable TV service and/or two-way ...

digital television (DTV)

Advertising; Television advertising

Encompasses HDTV, or high-definition television, which is a set of standards for video and audio-signal quality.

direct broadcast satellite (DBS)

Advertising; Television advertising

A service that transmits satellite signals directly to a home through the viewer's own earth station rather than a cable system. DirecTV is an example of a DBS service.

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