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Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Contributors in Television advertising

Television advertising

direct-to-home (DTH)

Advertising; Television advertising

Households receive satellite transmission directly without the intermediary of cable transmission.


Advertising; Television advertising

The number of times the same viewer sees your commercial. Often used in tandem with Reach.

HDTV (high definition television)

Advertising; Television advertising

HDTV provides five channels of CD-quality digital surround-sound and about five times more picture information (picture elements, or pixels) than conventional, analog television.

household (HH)

Advertising; Television advertising

The core measure of circulation for a cable TV system. Typically, cable companies collect a monthly subscription fee from each household served. In addition to detached homes, apartment units are ...

interactive cable

Advertising; Television advertising

Cable systems that have the technical ability to let subscribers communicate directly with a computer at the system headend from their television sets, using special converters and regular cable ...


Advertising; Television advertising

A collection of two or more cable TV systems that work together to distribute commercials to a wider geographic area than either system, individually, would otherwise reach.

live feed

Advertising; Television advertising

A live feed is the use of a single broadcast transmission for each time zone. This means that programming that airs in primetime on the East coast at 8 PM will air on the West coast at 5 PM.

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