Television advertising

Television advertising

Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.

Industry: Advertising

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Television advertising

DMA

Advertising; Television advertising

Acronym for Designated Market Area. DMAs are a way of designating particular geographic markets, and are often ranked by size of population. New York City is the nation’s largest DMA so its DMA ...

slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

hybrid model

Advertising; Television advertising

a combination of two or more online marketing payment models.

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a ...

brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...

guerilla marketing

Advertising; Television advertising

Unconventional marketing aiming to get maximum results investing minimal resources.

fringe time

Advertising; Television advertising

Broadcasting before and after the evening's prime time. The time period before prime time is called "early fringe" and the time period after prime time is called "late fringe".