13 Terms
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Television advertising
Of or pertaining to any span of television programming (usually called commercial or advert) produced and paid for by an organisation for advertising purposes.
Industry: Advertising
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Television advertising
avail (availability)
Advertising; Television advertising
A break within normal network programming allotted to a local cable system for insertion of local commercials.
avail code
Advertising; Television advertising
A code assigned to a program or time period for placing commercials on a log and for keeping track of the number of commercials available to sell for TV advertising.
basic cable
Advertising; Television advertising
Cable TV channels that are typically packaged and made available to a wide number of subscribing households. Basic channels usually are advertiser-supported.
cable original
Advertising; Television advertising
A program, such as a movie or series that is originally produced and premiered by a cable network. The quality of cable originals has led to a dramatic shift in audience to cable and opened up ...
cable system
Advertising; Television advertising
The local operation that distributes cable TV channels, usually over a combination of fiber optic and coaxial wires, to subscribing households.
churn
Advertising; Television advertising
The turnover of cable television subscribers due to disconnects and/or new subscribers.
community antenna television/cable television CATV
Advertising; Television advertising
TV sets are connected by a wired transmission system provided by a cable operator serving multiple premises.
