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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

average total cost

Professional careers; Sales

A measure of cost control, calculated by dividing the total cost of the goods produced by the number of units sold.

return on assets managed

Professional careers; Sales

A measure of a firm's profitability, after-tax profit expressed as a percentage of assets used to make it.

recall tests

Professional careers; Sales

A means of evaluating the effectiveness of a company's recent advertising by asking respondents to bring to mind advertisements they have read, heard or viewed.

return on investment

Professional careers; Sales

A measure of a firm's profitability in which profits are expressed as a percentage of investment - used in the financial world by management to define the monetary value created ...

recognition tests

Professional careers; Sales

A means of evaluating the effectiveness of a firm's recent advertising, respondents are shown an advertisement, asked if they have seen it before, and, if so, are quizzed on its ...

product-based marketing organization

Professional careers; Sales

A marketing structure of an organization in which staff specialists have responsibility for various products of the organization (rather than for particular markets), most ...

market-based marketing organization

Professional careers; Sales

A marketing structure of an organization in which staff specialists have responsibility for particular markets (rather than for particular products of the organization), an ...