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Corporate communications

Terms related to companies' efforts to communicate with their customers, staff and the world.

Contributors in Corporate communications

Corporate communications

consumer advisory

Communication; Corporate communications

A statement issued by a governmental agency, a public body, an industrial firm or even an individual, meant to inform consumers about the safety or advisability of use of a certain product or ...

corporate propaganda

Communication; Corporate communications

Claims that are made by a corporation(s). Corporate propoganda can be for different purposes: 1) to manipulate market opinion to benefit product marketing and sales, 2) to divide public opinion about ...

corporate communication

Communication; Corporate communications

A department or function of a department, such as marketing, finance, or operations, that is responsible for dissiminating information to important constituencies. Corporate communication is also ...

acceptance strategy

Communication; Corporate communications

When an organization accepts responsibility for a crises.

accommodative strategy

Communication; Corporate communications

When a company or organization claims responsibility for a crisis and works to create prevention strategies to avoid having the crisis happen again.

active issue

Communication; Corporate communications

The topic or matter of discussion, debate or dispute between a company and a stakeholder group.

anti-corporate activism

Communication; Corporate communications

Political activism that targets specific organizations, industries or general issues related to corporations and/or capitalism.

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