6 Terms
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Sales
Sales is the process of selling goods or services. The process begins with the request to buy by a customer or a offer to sell by a seller. Then follows the payment and change of title.
Industry: Professional careers
Add a new termContributors in Sales
Sales
ideal brand model
Professional careers; Sales
A model used to study consumer evaluation of alternative products, the consumer compares actual brands comparing them to a hypothetical ideal brand, among other models used for the purpose are the ...
price gouging
Professional careers; Sales
A monopolistic pricing technique in which the seller takes advantage of the lack of competition by charging unusually high prices relative to a product's cost.
open plan selling
Professional careers; Sales
A modern form of selling, heavily dependent on the sales person understanding and interpreting the prospect's organizational and personal needs, issues, processes, constraints and strategic aims, ...
lexicographic model (of brand evaluation
Professional careers; Sales
A model used in the study of consumer decision processes to evaluate alternatives, the idea that if two products are equal on the most important attribute, the consumer moves to the next most ...
problem situation model
Professional careers; Sales
A model of a problem situation faced by a decision-maker, constructed (often by a marketing researcher) in order to get as clear a picture as possible of the problem, a problem situation model ...
Kotler's black box model
Professional careers; Sales
A model devised by u. S. Marketing academic, philip kotler, to explain the hidden nature of consumer decision-making, using the well-established analogy of the "black box" to represent the human ...
weighting
Professional careers; Sales
A method of rating the degree of importance of a factor or variable.
