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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

iceberg principle

Professional careers; Sales

A theory that suggests that aggregated data can hide information that is important for the proper evaluation of a situation.

Herzberg's theory of motivation

Professional careers; Sales

A theory of motivation developed by henry herzberg in which satisfiers (factors that cause satisfaction) are distinguished from dissatisfiers (factors which cause ...

thrust marketing

Professional careers; Sales

A term used to refer to situations in which sales managers change their titles to marketing managers but continue to ignore the satisfaction of customer needs and wants, ...

full nesters

Professional careers; Sales

A term used to describe the stage in the typical family life cycle in which the household consists of parents and growing children, three sub-stages of "full nesters" are used by ...

product petrification

Professional careers; Sales

A term used to describe the small but persistent demand by loyal customers for a declining product, see product life cycle and decline stage.

formula marketing

Professional careers; Sales

A term used to describe an approach to marketing practice which relies heavily on conventional wisdom and spurns anything innovative.

fishyback

Professional careers; Sales

A term used in the physical distribution of goods to refer to a system of transportation requiring the transfer of containers from truck to ship see birdyback and piggyback.