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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

segment

Professional careers; Sales

A sub-sector or market niche, a grouping more narrowly defined and smaller than a sector, a segment can be a horizontal sub-sector across one or more vertical sectors.

staples

Professional careers; Sales

A sub-category of convenience goods consisting of frequently purchased foodstuffs, see convenience goods.

non-packaged goods

Professional careers; Sales

A sub-category of consumer non-durables, for example, gasoline is a non-packaged consumer non-durable good.

market diversification

Professional careers; Sales

A strategy in which a company seeks growth by adding products and markets of a kind unrelated to its existing products and markets.

product line featuring

Professional careers; Sales

A strategy in which certain items in a product line are given special promotional attention, either to boost interest (at the lower end of the line) or image (at the upper end), ...

product line modernisation

Professional careers; Sales

A strategy in which items in a product line are modified to suit modern styling and tastes and re-launched, see product line.

promotional adaptation

Professional careers; Sales

A strategy in which the same product is sold in different geographic locations but with a unique promotional strategy for some or all of the different locations.