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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

broad assortment

Professional careers; Sales

An assortment strategy in which a reseller decides to carry a wide range of related product lines, see assortment strategies, deep assortment, exclusive assortment, and scrambled ...

exclusive dealing agreement

Professional careers; Sales

An arrangement in which a manufacturer prohibits a marketing intermediary from carrying competitors' products.

incremental approach

Professional careers; Sales

An approach used in determining the ideal size of a sales force based on the difference between the expected gross profit that will be earned by the addition of an extra ...

product-push approach

Professional careers; Sales

An approach to the generation of new product ideas in which a company's strengths rather than market needs are given prime emphasis, see demand-pull approach.

partnership selling

Professional careers; Sales

An approach to selling, where the seller truly collaborates with the buyer and buying organization to help the buyer come up with the best solution.

market penetration pricing

Professional careers; Sales

An approach to pricing in which a manufacturer sets a relatively low price for a product in the introductory stage of its life cycle with the intention of building market share.

stimulus-response approach

Professional careers; Sales

An approach to selling which relies on the salesperson's ability to say the right thing (stimulus) in order to obtain a favourable reaction from the buyer (response), often ...