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Professional careers
Relating ot he various professional career paths or positions that exist.
4Categories 98269Terms
Add a new termContributors in Professional careers
Professional careers > Sales 
fixed-sum-per-unit
Professional careers; Sales
An approach to promotional budget setting in which the total to be spent in a given period is the sum of a certain set amount allocated to each item produced.
top-down planning
Professional careers; Sales
An approach to planning in which senior management determines objectives, strategies, tactics, etc with minimal input from subordinates.
optimising
Professional careers; Sales
An approach to planning in which a firm expresses its intention to do things better (as opposed to "better things") in the future, see adaptivising and satisficing.
consultative selling
Professional careers; Sales
An approach to personal selling emphasising the role of the salesperson as consultant or trusted advisor, the salesperson assists the buyer to identify needs and find ...
need-gap analysis
Professional careers; Sales
An approach to identifying the unmet needs of consumers, in which respondents are asked to envisage the ideal brand or product and then to rate various existing brands or products ...
geocentric approach to pricing
Professional careers; Sales
An approach to global pricing in which affiliate or subsidiary companies supply information about local market conditions and the corporation then sets prices accordingly to ...
top-down sales forecasting
Professional careers; Sales
An approach to forecasting which takes the company's objectives rather than market conditions as its basis.
Sub-categories
- Careers (4)
- Occupational titles (81080)
- Public sector (10)
- Sales (17172)