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Professional careers

Relating ot he various professional career paths or positions that exist.

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Contributors in Professional careers

Professional careers > Sales

price adjustments

Professional careers; Sales

Allowances, discounts, etc. Granted by a seller to meet the requirements or circumstances of specific buyers.

operating expenses

Professional careers; Sales

All the costs incurred by a firm in carrying out its day-to-day activities.

market

Professional careers; Sales

All the buyers and potential buyers of a product who profess some level of interest in it and who can afford it.

reference groups

Professional careers; Sales

All of those whose influence plays some part in the buying behaviour of consumers, see aspirational reference group and reference group.

general public

Professional careers; Sales

All of the people in the society in which a company operates.

selective advertising

Professional careers; Sales

Advertising intended to create demand for a specific brand rather than for the whole product category or class.

primary advertising

Professional careers; Sales

Advertising intended to create demand for a class or category of product rather than for a brand, see generic advertising and pioneering advertising.