4 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
proposal
Business services; Public relations
A document outlining a proposed PR campaign to an existing or potential client.
press release
Business services; Public relations
An announcement of news written in an editorial style and sent to the news media. Also known as a news release.
press office
Business services; Public relations
A press office handles all media enquiries and puts out all company messages or press releases - to the media on behalf of the organisation. This may be an in-house function or outsourced to a PR ...
cue sheet
Business services; Public relations
The briefing notes to help a spokesman prepare for an interview with a journalist. The cues should cover the issues that are likely to arise in the interview and approach that should be taken on ...
clipping or clip
Business services; Public relations
An extract from a newspaper, magazine or website news sources that makes reference.
credentials
Business services; Public relations
Either the published information consultancies provide to prospective clients or an initial no-cost presentation of the consultancy's capabilities.
