20 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
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Public relations
frequently asked questions (FAQ)
Business services; Public relations
A text file that is created to answer common questions that a user or newcomer to a website might have.
exclusive
Business services; Public relations
A news story offered to a single newspaper title, radio, website, or TV station.
exposure
Business services; Public relations
The extent to which the target audience becomes aware of a person, message, activity, theme or organization.
expenses
Business services; Public relations
The charges consultancies make for expenditure incurred on client programmes, such as print, travel, telephones, mailing costs, and so on. Usually charged monthly in arrears against agreed budgets ...
evaluation
Business services; Public relations
The continuous process of measuring the impact of a PR campaign from start to finish.
embargo
Business services; Public relations
A warning to the media not to publish a news item until the date specified on the release.
editorial
Business services; Public relations
A written materials composed to communicate key messages to the various audiences via the media.
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