5 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
pitch
Business services; Public relations
A full presentation of a recommended public relations programme, carefully researched and costed, which usually takes at least four weeks to prepare. Some consultancies reserve the right to charge a ...
opinion editorial (OPED)
Business services; Public relations
An article that expresses the opinion of the writer. Can either be written by the editor of a publication or by an outside writer. If written by an outside writer the article is often in response to ...
news conference
Business services; Public relations
The live dissemination of news information by an organization to invited media. The format is usually a presentation of information by the organization followed by a question and answer session. Also ...
messages
Business services; Public relations
The agreed words or statements that an organization wants to convey to third parties, such as the media, customers, partners or shareholders.
media
Business services; Public relations
A channel for the communication of information including newspapers, magazines, radio, TV, mobile phones and the Internet.
media pitch
Business services; Public relations
Referred to as a “pitch. ” This is a direct communication to a writer, reporter, blogger or editor via email or telephone in an effort to persuade them to cover your news. Pitches are usually brief ...
brand messaging
Business services; Public relations
A creative messaging that presents and maintains a consistent corporate image across all media channels, including search.
