Public relations

Public relations

The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.

Industry: Business services

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Public relations

editorial calendar

Business services; Public relations

The dates of major editorial features planned for forthcoming issues of a publication.

editor

Business services; Public relations

A person responsible for the editorial aspects of a publication and determines the final content of a text.

Also known as online PR, this involves communications using the Internet/new technology to communicate with stakeholders. This could include tactics from using the company website effectively, to a ...

directory listing

Business services; Public relations

A listing of a websites or businesses information, organized in a hierarchy or interconnected list of categories.

cutting

Business services; Public relations

An extract from a newspaper or magazine that makes reference to the client. Also commonly referred to as "clipping".

dateline

Business services; Public relations

A short piece of text that describes where and when the story or press release was written, filed and/or distributed.

press kit or media kit

Business services; Public relations

A branded packet or collection of materials handed out to the media by an organization and typically available on an organization’s website. It typically contains a fact sheet, biographies, ...