10 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
editorial calendar
Business services; Public relations
The dates of major editorial features planned for forthcoming issues of a publication.
editor
Business services; Public relations
A person responsible for the editorial aspects of a publication and determines the final content of a text.
e-pr
Business services; Public relations
Also known as online PR, this involves communications using the Internet/new technology to communicate with stakeholders. This could include tactics from using the company website effectively, to a ...
directory listing
Business services; Public relations
A listing of a websites or businesses information, organized in a hierarchy or interconnected list of categories.
cutting
Business services; Public relations
An extract from a newspaper or magazine that makes reference to the client. Also commonly referred to as "clipping".
dateline
Business services; Public relations
A short piece of text that describes where and when the story or press release was written, filed and/or distributed.
press kit or media kit
Business services; Public relations
A branded packet or collection of materials handed out to the media by an organization and typically available on an organization’s website. It typically contains a fact sheet, biographies, ...
