2 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
Add a new termContributors in Public relations
Public relations
boilerplate
Business services; Public relations
A template of text that can be used repeatedly, without modification.
business to consumer (B2C)
Business services; Public relations
A business that markets its services or products to consumers.
blog
Business services; Public relations
A shared online journal in which people post items on a regular basis. Postings are displayed in reverse chronological order.
business to business (B2B)
Business services; Public relations
A business that markets its services or products to other businesses.
agency pitch
Business services; Public relations
A full presentation of a recommended public relations program, researched and costed, which usually takes at least four weeks to prepare and few hours to present. Some consultancies reserve the right ...
advertorial
Business services; Public relations
An advertisement written in the form of an objective opinion editorial, and presented in a printed publication usually designed to look like a legitimate and independent news story.
abstract
Business services; Public relations
A condensed version of a longer piece of writing that highlights the major points covered, concisely describes the content and scope of the writing, and reviews the writing's contents in abbreviated ...
