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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
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Public relations
calendar listing
Business services; Public relations
A listing in a publication’s or website’s calendar of events.
byline
Business services; Public relations
The text including information about the author that is placed between the headline and the text of an article.
buzz opportunities
Business services; Public relations
The topics popular in the media and with specific audiences that receive news coverage or pass along recommendations that help increase exposure for a brand. Ways to uncover potential buzz ...
buzz monitoring services
Business services; Public relations
The services that will email a client regarding their status in an industry. Most buzz or publicity monitoring services will email anytime a company’s name, executives, products, services or other ...
broadcast
Business services; Public relations
The dissemination of programs or messages through the media of radio, Internet or television.
briefing book
Business services; Public relations
A book of information preparing the client for an interview with a journalist or interviews at a tradeshow or conference. Commonly contains bios, articles written by the journalist, schedules, ...
brief
Business services; Public relations
The instructions from a client to a consultancy, or directions communicated within a PR agency.
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