20 Terms
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Public relations
The business concerned with maintaining a favourable public image for the given client; usually businesses, non-profit organizations or high-profile people.
Industry: Business services
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Public relations
crisis management
Business services; Public relations
The having a communications plan in place that can be effectively put into action when something goes wrong for a company or organization. For instance, how a product recall will be handled.
contract
Business services; Public relations
An agreement made between the PR consultancy and the client covering areas of agreed objectives, timing, service levels and price.
corporate social / environmental responsibility (CSR)
Business services; Public relations
The taking positive action to show an organization has a responsible attitude to the people and environment it impacts on. Community relations may take the form of social outreach programmes designed ...
corporate communications
Business services; Public relations
The public relations for a corporation, integrated as part of the company's strategic objectives.
communication
Business services; Public relations
The credible, honest and timely two-way flow of information that fosters common understanding and trust.
contributed article
Business services; Public relations
An article that a person writes and submits to a publication interested in the topic. Sometimes referred to as a guest article.
copy
Business services; Public relations
The text produced by a consultancy for a press release or article. Journalists also refer to their news stories or features as copy.
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