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Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Contributors in Radio advertising

Radio advertising

best time available (BTA)

Advertising; Radio advertising

A commitment by the radio station to air scheduled commercials in the highest-rated positions that are open/available during the campaign. These schedules give the broadcaster scheduling flexibility ...

radio billboard

Advertising; Radio advertising

Name mentions granted to an advertiser in return for a program/station commitment. This is often done to a sponsor of the particular radio program.

billboard

Advertising; Radio advertising

Name mentions granted to an advertiser in return for a program/station commitment. This is often done to a sponsor of the particular radio program.

cluster

Advertising; Radio advertising

A group of stations in the same market under common ownership or sales management.

book-end

Advertising; Radio advertising

A practice to run commercials from the same advertiser at the beginning and end of a commercial set. This strategy is often used to increase the impact of the message.

combo

Advertising; Radio advertising

Two or more radio stations that are operated by the same owner in the same market.

cost per point (CPP)

Advertising; Radio advertising

The cost of reaching an average quarter-hour persons audience that is equivalent to one percent of the population in a given demographic group.

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