Radio advertising

Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Industry: Advertising

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Radio advertising

Nielsen

Advertising; Radio advertising

An agency that collects listener data on audiences and uses the data to provide radio ratings and offers other consumer research services. The Nielsen ratings are used to replace Arbitron ratings in ...

optimum effective scheduling (OES)

Advertising; Radio advertising

Advertising purchasing concept designed to reach the majority of a station’s audience three or more times in a week by distributing commercials evenly Monday-Sunday from 6AM to Midnight.

piggy-back

Advertising; Radio advertising

Two commercials scheduled to run back-to-back, purchased by the same advertiser. This is often used for creative purposes to get attention and deliver different types of messages.

PM drive

Advertising; Radio advertising

The time frame corresponding to Monday though Friday from 3PM to 7PM, during which commercials are targeted to run.

afternoon drive

Advertising; Radio advertising

The time frame corresponding to Monday though Friday from 3PM to 7PM, during which commercials are targeted to run.

pre-emption and pre-emptible

Advertising; Radio advertising

The displacement of a scheduled commercial announcement in favor of a higher-priced commercial or for some other reason.

representative (REP)

Advertising; Radio advertising

The station account executive who serves a local advertiser or agency. The sales representative's role is the one most advertisers come to know the best. Reps are responsible for understanding ...