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Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Contributors in Radio advertising

Radio advertising

cost per thousand (CPM)

Advertising; Radio advertising

The cost of delivering 1,000 gross impressions for a radio ad.

coverage area

Advertising; Radio advertising

The geographic area within which a broadcast signal from an originating station can be received.

cume persons

Advertising; Radio advertising

The total number of different persons who listen to a radio station during a given daypart for at least five consecutive minutes.

daypart

Advertising; Radio advertising

The time segments into which a day is divided by for the purpose of selling advertising time. Primary dayparts are morning (or AM drive), midday, afternoon (or PM drive), and evening.

target demo

Advertising; Radio advertising

The age group and make-up of the audience that you wish to receive your product or service message.

demo

Advertising; Radio advertising

The age group and make-up of the audience that you wish to receive your product or service message.

equal distribution

Advertising; Radio advertising

The method used to ensure that commercials are scheduled to run in a broad time period or combination of time periods, getting equally distributed across each time period.

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