5 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
AM drive
Advertising; Radio advertising
The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.
morning drive
Advertising; Radio advertising
The time frame corresponding to Monday through Friday, typically from 6:00am to 10am on most stations, during which commercials are targeted to run.
Arbitron
Advertising; Radio advertising
A consumer research company in the United States that collects listener data on radio audiences and uses the data to provide radio ratings service.
audience composition
Advertising; Radio advertising
The demographic or socioeconomic profile of a station's audience. Advertisers use this data to better target their ads.
avail
Advertising; Radio advertising
A commercial position in a program or between programs on a given station available for purchase.
average quarter-hour persons (AQH)
Advertising; Radio advertising
The average number of persons listening to a particular station for at least five consecutive minutes during a 15-minute period.
average quarter-hour rating
Advertising; Radio advertising
An estimate average quarter-hour persons expressed as a percentage of the population being measured.
