8 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
total survey area (TSA)
Advertising; Radio advertising
Geographic area that encompasses the metro survey area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.
unit
Advertising; Radio advertising
The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...
spot
Advertising; Radio advertising
The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...
slogan
Advertising; Television advertising
A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.
hybrid model
Advertising; Television advertising
a combination of two or more online marketing payment models.
co-branding
Advertising; Television advertising
A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a ...
brand loyalty
Advertising; Television advertising
The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...
