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Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Contributors in Radio advertising

Radio advertising

total survey area (TSA)

Advertising; Radio advertising

Geographic area that encompasses the metro survey area (MSA) and may include additional counties located outside the MSA which meet certain listening criteria.

unit

Advertising; Radio advertising

The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...

spot

Advertising; Radio advertising

The representation of one single commercial message regardless of length. A unit or spot can have :60, :30, :15, and :10 second durations. Most radio advertisers use the :60 format, but if the ...

slogan

Advertising; Television advertising

A slogan is a memorable motto or phrase used in a political, commercial, religious and other context as a repetitive expression of an idea or purpose.

hybrid model

Advertising; Television advertising

a combination of two or more online marketing payment models.

co-branding

Advertising; Television advertising

A branding strategy where a marketer with its own brand seeks to partner with an established brand owned by another organization in hopes the synergy of the two brands is even more powerful than a ...

brand loyalty

Advertising; Television advertising

The degree to which a customer is loyal to a given brand in that they are likely to re-purchase/re-use in the future. The level of loyalty indicates the degree to which a brand is protected form ...

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