1 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
reach
Advertising; Radio advertising
The number of different people that will hear the commercial at least one time. This is a very important marketing measurement as marketers want to reach as many audiences as possible.
rotation
Advertising; Radio advertising
The distribution of commercials across a section of days and hours within the purchased time period.
run of schedule (ROS)
Advertising; Radio advertising
Commercials scheduled to run across multiple dayparts and multiple days. Usually Monday-Friday, 6am-12Mid.
simulcast
Advertising; Radio advertising
When two or more Radio stations broadcast the same programs and same commercials at the same times.
sponsorship
Advertising; Radio advertising
The purchase by an advertiser of a a unique right of association with a radio program or specific feature. The message is similar to a mention, but typically comes with a longer-term commitment with ...
top-of-mind-awareness (TOMA)
Advertising; Radio advertising
Achieving a high level of recognition with a specific audience.
total audience plan (TAP)
Advertising; Radio advertising
An advertising schedule that places ads in a pattern that utilizes all station dayparts for maximum station audience exposure.
