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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
frequency
Advertising; Radio advertising
The average number of times the same person will hear a commercial.
frontload
Advertising; Radio advertising
Refers to creating a schedule that tends to place more commercials on days of the week that have less demand.
gross impressions (GIs)
Advertising; Radio advertising
The sum of the average quarter-hour persons (AQH) audience for all commercials in a given schedule. The total number of times a commercial will be heard over the course of a schedule.
gross rating points (GRPs)
Advertising; Radio advertising
The sum of all rating points achieved for a particular commercial schedule.
live read
Advertising; Radio advertising
A commercial announcement that is read live on-air by a station personality. This can be a particularly effective way of connecting your brand to a loyal community of listeners.
local marketing agreement (LMA)
Advertising; Radio advertising
An arrangement where one station or owner takes sales responsibility for the commercial time on another station that it does not own.
net reach
Advertising; Radio advertising
The number of different people that will hear the commercial at least one time.
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