8 Terms
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Radio advertising
Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.
Industry: Advertising
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Radio advertising
format
Advertising; Radio advertising
The content type of programming a station broadcasts such as contemporary, country, or news.
equal rotation
Advertising; Radio advertising
Usually refers to ensuring that commercials are scheduled to run in a broad time period or combination of time periods and get equally distributed across each time period.
fixed position
Advertising; Radio advertising
A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.
anchored position
Advertising; Radio advertising
A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.
flight
Advertising; Radio advertising
Advertising agency scheduling concept that alternates periods of advertising activity with periods of no activity.
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8 Terms