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Radio advertising

Any advertisment that is broadcast vocally via radio; usually either spoken or sung as a jingle.

Contributors in Radio advertising

Radio advertising

format

Advertising; Radio advertising

The content type of programming a station broadcasts such as contemporary, country, or news.

equal rotation

Advertising; Radio advertising

Usually refers to ensuring that commercials are scheduled to run in a broad time period or combination of time periods and get equally distributed across each time period.

evening

Advertising; Radio advertising

Monday though Friday from 7pm-Midnight.

fixed position

Advertising; Radio advertising

A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.

anchored position

Advertising; Radio advertising

A commercial scheduled to run at a precise time, or a commercial scheduled to run within specific programming content.

flight

Advertising; Radio advertising

Advertising agency scheduling concept that alternates periods of advertising activity with periods of no activity.

flight dates

Advertising; Radio advertising

Start and end dates of an advertising campaign.

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