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Professional careers

Relating ot he various professional career paths or positions that exist.

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Professional careers > Sales

advocacy advertising

Professional careers; Sales

Advertising that is specifically designed to induce, discourage or advocate some specific kind of action on the part of a corporate, social or government entity.

deceptive advertising

Professional careers; Sales

Advertising intended to deceive consumers with false or misleading claims.

informative advertising

Professional careers; Sales

Advertising intended to inform rather than to persuade or remind.

persuasive advertising

Professional careers; Sales

Advertising intended to persuade (rather than to inform or remind).

reinforcement advertising

Professional careers; Sales

Advertising intended to reassure purchasers, to tell them that they have done the right thing in buying the particular product and to explain how to get the best results and most ...

collateral materials

Professional careers; Sales

Advertising materials that are not transmitted to consumers via advertising media, collateral materials include catalogs, shelf cards, posters, specifications sheets and trade ...

emotional appeals in advertising

Professional careers; Sales

Advertising messages, usually based on imagery rather than information, which attempt to achieve the advertiser's objectives by evoking strong emotional feelings (fear, anger, ...